Unlike more traditional fundraising efforts that rely on mass marketing techniques, events and numerous small contributions, major gift fundraising taps the potential of key individuals whose generosity can make a significant impact on your organization. 

By cultivating meaningful relationships with donors who have the potential to make a significant investment in your mission, you lay the foundation for current revenue and the future sustainability of your nonprofit. Nurtured carefully, these partners in your mission become the cornerstone of philanthropy for your organization. They are also the donors who are most likely to make legacy gifts in the future, building and expanding the success of your planned giving efforts with Launch Legacy Consulting.

 

Major Gift Services

Launch Legacy Consulting will walk alongside you throughout the process, providing individualized training, strategy, coaching and management of the major gift process using an approach and philosophy that make fundraising a joy for the organization and for the donor. Key services include:

 

Training 

• Provide in-depth training on major gift fundraising from donor theory to prospect qualification, strategy, engagement, donor cultivation, proposal creation, solicitation, closing of gifts, stewarding, establishing best practices, and more

• Employ role-playing to provide skills practice in a risk-free environment

• Offer education for your Board on major gifts and how they can support the endeavor 

 

Coaching

• Strategize on the cultivation and solicitation managed prospects

• Guide interactions with prospects from identification through gift closure 

• Mentor development staff 

• Guide the development of major gift proposals and stewardship plans

 

Management

• Provide accountability for staff on major gift work

• Assist with major gift questions and issues that arise 

• Help nonprofits understand and build out procedure and best practices in major giving

• Keep the CEO informed on the progress